Variable Data Printing

What is variable data printing?

Variable data printing makes use of software so you can print out letters with similar if not identical bodies, but with different data encoded on the address and addressee portions. It speeds up the job writing to numerous clients, and it allows you to make your letters more personal as opposed to sending out letters that have “Dear Clients,” on the header. Our program allows you to make identical letters addressed to hundreds of clients or potential clients. It’s ideal for events announcements, changes in store or bank policies, thank you letters, notifications, and a lot more.

Good copies

Just because a company has VDP or variable data printing technologies doesn’t mean that they’re automatically the right fit for your business. You should also choose a company that has good copywriters and an excellent team of graphic artists just in case you’re distributing brochures as well. For market research, some companies like ours have a team of sales experts who can research about your target consumers and take a sample of your mail for a test drive before you process and release the rest of your letters/brochures. You can save more money and time when you team up with a direct mailing company who can fulfill most of the tasks for you.

On time processing and distribution

Look for a company that can handle the bulk of work you’re giving to them. The quality of the printed products should not be compromised. They should meet the deadline without lowering their standards. We’re proud to tell you that we have excellent relationships with our clients because we’ve never failed them in any phase of our direct mail marketing services. You can count on us every step of the way: from conceptualizing ideas to distributing final products.